Talal Murhaf is a distinguished entrepreneur with a background in civil engineering, who subsequently discovered his true calling within the cosmetics industry. His professional journey commenced at Golden Tree Medicine , A distributor for a Bel- gian cosmetics company where he acquired valuable insights into the skincare sector, ultimately igniting his passion for it. Leveraging his versatile entrepreneur- ial spirit, he has successfully established multiple businesses across diverse in- dustries, thereby gaining a wealth of expertise. His guidance has significantly contributed to the growth and success of Smart Pharma , a company that became a prominent player in the skincare and wellness sector within the UAE.